The Oddest Cross Promotion Ever

Well, that's debatable, but it's certainly one for the record books.

In Japan, McDonalds is everywhere. Burger King, on the other hand, is fairly rare. In order to help the King secure a better foothold in the growing Japanese fast food market, the American giant has teamed up with Microsoft to launch a new burger. If that statement sounds strange, then you're still in your right mind. In terms of business, it makes perfect sense, as Microsoft's Windows 7 is making huge waves in the Land of the Rising Sun, and corporate team-ups like this are very common. Still, this is the first time that I've seen a burger inspired by a piece of software.

Behold: the Windows 7 Whopper. This monster is seven patties of pure beef and runs for about 1480 yen ($17.85 CDN). What's more, the person at the till won't even bat an eyelash when you order one. People will clap and say nice things to you, though, if you're able to finish one. Sadly, I wasn't able to slay this particular dragon, but there's always next trip.